Everything Bouldering. Headquartered in Boise, ID, Asana was birthed in Jamey Sproull's garage in 1999. With support from the local Boise crowd, Asana began designing and marketing crash pads in 2000. Still today, 11 years later, they are deeply committed to supporting climbers and the climbing community as a whole. Asana is a manufacturer, wholesaler, and retailer of almost everything a boulderer/climber may need and or want. They build custom landing systems for climbing gyms, personal outdoor bouldering pads, climbing gym climbing holds, chalk bags, and climbing packs. Asana also sells chalk, slacklines, and lifestyle clothing.