Originally developed in 2006, the Selk'bag Sleepwear System was created by Rodrigo Alonso of Musuchouse in Santiago, Chile. Winning regional praise and recognition, Rodrigo Alonso commercialized the Selk'bag working with Lippi Outdoor, a 30-year-old technial mountain gear company also of Santiago, Chile later that year. Appearing in the New York Times, LA Times, Chicago Tribune, USA Today, The Ellen DeGeneres Show, ABC's The Bachelor, and many other publications and television shows the Selk'bag has received a tremendous reception for its innovative design, practical functionality, and performance.
Selk'bag = Selk'nam + Sleeping Bag
The Selk'nam (meaning “men”) as they called themselves, were nomads who lived in Chile’s austral extreme. This area was previously known as the Land of Smoke and now the Land of Fire, or Tierra del Fuego, due to the numerous bonfires the natives would light at night to ward off conquerors passing in the open seas. Hunters and gatherers, the Selk'nam were characterized by their tall height (5’11” on average), physical strength and toughness in adapting to the most hostile and extreme environments. Their silent resistance to freezing temperatures, fatigue, hunger and thirst won them respect from Europeans and fear from their enemies and neighbors.
The aesthetic essence of this nomadic culture, as the greatest gesture toward movement and resistance to the most adverse weather conditions, of the disappeared Selk'nam tribe, together with the recovery of their contribution to our heritage has been the foundation and concept for the image of this product.