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Superfeet actually began back in the mid 70s as the Sports Division of one of the world's leading orthotic labs, Northwest Podiatric Laboratory. In 1977 Superfeet became its own company, with the mission to ‘provide affordable orthotics to the general public'. Since their beginning over 30 years ago, Superfeet has consistently and successfully created premium insoles for different types of feet, for different activities and sports. When you buy a pair of Superfeet, you're getting more than just an exceptional insole. Superfeet products reflect the passion and commitment of everyone at Superfeet to give you healthy feet and a better life!