Sand Socks, Inc., formerly known as Vincere Sports, Inc., the inventor of Sand Socks, is an Austin, TX based company founded to serve and promote beach and water sports. Sand Socks, Inc. supplies our primary product to beaches and customers all over the world from Europe, the US coasts and lake beaches, to Asia, the Americas, and Australia. Sand Socks, Inc. was founded by beach sports enthusiasts who realized that the weather conditions sometimes impair one’s ability to fully enjoy the beach. In summer, beach sand can get so hot that you just cannot stand on the sand without getting physical burns or at least a lot of discomfort. For the avid beach volleyball, soccer, surfers, boaters, or other sportsman, we knew this was simply unacceptable. The same is true for cold and wet sand in the wintertime.