- Therefore I GoLite.
- Headquarters: Boulder, CO
- Founded In: 1999
It started with a simple idea.
That experiencing nature would be better with less.
Less weight, less fuss, less waste....more fun. It's a philosophy that drives GoLite to make simple,
beautiful high performance gear that's
light on the planet.
Because, like you, the members of the GoLite team are athletes who thrive on the trail. You want to get away from all the stuff—the blaring music, the gadgets, the never-ending load of work and the glut of more, more, more. So you go light. You head out on the trail, because you want to experience nature on its own terms.
You value adventure over advertising. Memories over souvenirs. You don’t want to clog the planet with more stuff. You just want to have pure, simple, heart-pounding fun.
Therefore you GoLite.